We create widespread and participatory phygital experiences, thanks to the collaboration of influential and cross-sector international players. We consider art is a very powerful communicative medium, which we make available to the communities that interact with us through the experiences we create with our partners. By uniting more people around curiosity and passion, new communities can form that are boundless across geography, age, education, values and gender. We study, develop and implement innovative technological solutions that are not invasive to the traditional art experience, but on the contrary elevate and enrich it, overcoming the physical, cognitive but also sectorial barriers of the art world. We aim at engaging neophyte audiences without losing artistic and curatorial authority, characteristics sought instead by a more experienced audience. We develop projects that constantly challenge ourselves, continuously embarking on new challenges that aim to enhance the traditional art experience. We help art institutions to innovate and grow while offering brands a role in supporting this transformation. Particle was born from an intuition of its founder, Bruno Bolfo. Since his very first approach with the art world, he has realized how much it is perceived as elitist and detached, which is the opposite of what art itself communicates: art is often the fundamental spark that moves the world toward awe and empathy. He strongly believes that a shared comprehension of art can bring people together and into the art world, to reach this higher purpose.