What are cookies?

Cookies are small text files that are sent to your computer or mobile phone from a website's computer (server) and stored on your device's hard drive. Most websites you visit will use cookies in order to improve your user experience by enabling that website to 'remember' you, either for the duration of your visit (using a 'session cookie') or for repeat visits (using a 'persistent cookie'). Persistent cookies are activated each time you visit the website that created that particular cookie. Cookies cannot be used to identify you personally.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests

You can find more information about cookies at and

Cookies used on our websites

The cookies used on our website have been categorised based on the categories found in the GDPR guidelines.

  1. Strictlynecessary cookies
    • These cookies enable services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required.
    • These cookies are essential to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
  2. Performance cookies
    • These cookies collect anonymous information on the pages visited. By using the website, you agree that we can place these types of cookies on your device.
    • These cookies collect information about how visitors use the website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect personal information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. We use data derived from these cookies to understand and improve how the website is accessed and how well it works.
  3. Functionality cookies
    • These cookies remember choices you make to improve your experience. By using the website, you agree that we can place these types of cookies on your device.
    • These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
  4. Targeting or advertising cookies
    • These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.
    • These cookies record your visit to our site, the pages you have visited and links you have followed. They are used to deliver adverts which are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited our site, and this information is shared with other organisations
  5. Behavioural advertising and online privacy
    • Behavioural advertising, or interest-based advertising, gives you and our advertisers a more valuable and unique experience by delivering advertising and content that is more relevant to your interests, based upon your previous browsing activity on this website as well as third party sites. It is important to note that at no time do we or our service providers attempt to identify you individually nor do we create a profile of you, or the pages you have viewed, for the purposes of delivering advertising.
    • A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at .
Third party cookies

We may allow third party organisations to set cookies using this website in order to deliver services such as online maps or media players. If you would like more information about the cookies used by these third parties, as well as details on how to opt-out, please see the table below.

Cookie Name What the cookie is used for
Google Marketing Platform, including Google Analytics, Google Tag Manager, Google Ads, and Google Display and Video 360.
Cookies with names beginning _ga, _gid, _gcl, or _dc_gtm

We use Google Analytics to give us insights into how you interact with our website and to support display advertising. The advertising includes the display, by third parties such as Google, of adverts across the internet. The adverts may include adverts based on your past visits to our website.

We sometimes conduct advertising campaigns using the Google Marketing Platform. To find out about how Google uses cookies in advertising and how to control them, go to in new window).

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as Google Display and Video cookies) together to:

  • inform, optimise and serve ads based on someone's past visits to our website
  • report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site

If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings: in new window).

If you do not wish to allow the use of Google Analytics cookies, Google provides an opt-out plug-in for most common website browsers: in new window)

Cloud IQ
Cookies with names beginning with ciq

Cloud IQ is used in some areas of our site in order to provide alerts on the newest and most relevant content available and cart abandonment. It is our aim to keep you up to date with the latest developments at the Museum and this allows us to share this with you on page.

For further details on Cloud IQ, see in new window)

Affiliate Future
Cookies with names beginning _afn and loc

Affiliate Future is a marketing company that provide relevant traffic to the online store, we then offer commission to the providers of this traffic upon completion of a sale.

Facebook Pixel

We use the Facebook Pixel to understand conversion tracking, for optimisation, and remarketing purposes.

You can view your Facebook ads settings and update your preferences at any time,

Cookies with name beginning fb

see in new window)

Cookies with names beginning adestra_

We send emails using Adestra, which also has tracking technology. We use these to understand how well our emails are performing and what links are clicked on by our readers. We then use this information to improve the emails that we send to you and the services that we provide.


We use Sizmek's tools and services to create and deliver advertisements, to monitor the success of and manage advertising campaigns, and to detect and minimize advertising fraud.

You can find out more and opt-out, see: in new window).


We use Quantcast to access audience insights and improve ad targeting and performance.

You can find out more and opt-out, see: in new window).


HotJar is a user testing tool that we occasionally activate on our website to collect anonymised data about user behaviour, and to solicit user feedback, both of which we use to improve our site.

You can find out more and opt-out, see: in new window).

Managing cookies

If you do not wish to accept cookies on to your device you can do so by adjusting the settings on your browser. However, be aware that if you do block cookies, some features of our websites may not be available to you and some web pages may not display properly.

Guidance on how to manage your cookies and how to opt-out can be found here:

  • About Cookies
  • Your Online Choices

Or you can visit the following webpages:

  • Google Chrome
  • Microsoft Internet Explorer and Microsoft Edge
  • Mozilla Firefox
  • Safari

If you have concerns about any cookies set by Particle please , and include a link to the page on which the cookie is set.

Policy last updated 2021. We will update this policy each time there is a change to the cookies being used or changes to relevant legislation. Otherwisethis policy isreviewedannually.